We’re hearing the word gamification more when it comes to website optimization. Just watch this video of Forrester Research analyst Brian Walker for some key reasons why gamification could become an emerging trend…

One of the most difficult things that any developer can do is to try to change user behavior. So difficult is the task, in fact, that’s it’s commonly understood that you simply don’t attempt it.…

Video games in the classroom may seem counterintuitive, but consider games in which students zap cancer cells and engage with strategy and simulations to learn about science and history, for example, and it doesn’t seem…

t’s ironic when you think about it. Just as the entire world starts to tune in to the power of games as a force for user engagement, education and general entertainment, us games designers start…

In an effort to prevent car crashes in the real world, Ford has designed an incredibly lifelike way to test drivers’ skills and simulate dangerous situations that could end in death on the roads…

We like Roman’s blog, some really interesting ideas around gamification and motivational design.

We are often asked, what are the differences between gamification, simulation and serious games? Well ask no more this nice blog post by Linda King, from G2G3 gives a good answer.

Anyone who has exerted themselves beyond what they thought possible on the sports field or stayed up all night playing an addictive video game knows how powerfully games can motivate behavior. Competition, rewards and the…

This post was orig­i­nal­ly writ­ten for Half the Sky Move­ment: The Game, a Face­book game that cre­ates real change for women and girls. When you think of social gam­ing, the first image that prob­a­bly comes…